Seven Sensational Design Tips for Small Business Websites
In today's business world, a well-designed and functional website is a must for any business, particularly a small business. But considering that the average attention span of a website visitor is less than 15 seconds, the window of time to lock in a potential new customer is short.
To that end, we offer these eight great website design tips:
- Compelling homepage message: Your web visitors should quickly understand what your business is, how your products or services can help them and why they should choose your business over a competitors. Clearly address these three primary questions on your website's homepage.
- Clean design: The overall look of your website should be clean and clutter-free, assuring that your message won't get lost in the chaos.
- Call to action: Speaking of messages, each page should have a clear call-to-action - a message that directs your visitors to complete a specific task whether it's to sign up for your newsletter, enter a message or make a purchase.
- Effective visuals: Research shows that 90 percent of information transmitted to the brain is visual and that consumers who watch a product video are 85 percent more likely to purchase that product. An effective website will feature the right mix of pictures, infographics, videos and text.
- Social media links: Your website should provide a wealth of information on your company, products and services, but your social media site will be where your customers interact with you. Make sure your social media links are prominently displayed on your website. Don't make your customers search for them.
- Easy navigation: Savvy consumers can be an impatient bunch. They want to find what they're looking for and complete their transactions in as few clicks as possible. Think through your website's navigation to assure it's as streamlined as possible.
- Make it mobile: Today's consumers are constantly on the go. Make sure your company is right there with them by designing a website that's mobile responsive, so that customers can engage as easily from a smartphone as they can from a desktop computer.